I have an amazing marketing scoop for you today. I have exclusively selected the top email marketing platforms so that you can stress-free walk in the park.
I understand how difficult it is to pick the right platform when there are so many attractive options available with distinct combinations of features at different costs.
Please don’t get stuck up with the wrong choice of marketing tool because I have toiled several hours in scrutinization of several Email Marketing Platforms only for you. Trust me; this piece of information will definitely help you to boost your marketing efforts.
Let’s scroll down to understand better –
Significance of the Right Email Marketing Platform
Email marketing platform has a vital role to play in your email marketing strategy.
- Economical and easily manageable marketing strategy
- Complete power over the platform
- Set up direct communication with your customer
- Build winning email newsletters with a drag-and-drop interface
- Simply send targeted and personalized bulk emails- Also called marketing automation.
- Simplified contact list and divide users into categories
- Performance tracking email marketing campaigns
- Ensures emails do not drop out in the spam folder
Time to Pick up the Right Email Marketing Platform
I have tested and verified all the popular email marketing platforms for you. But I have not listed all of them so that you don’t get confused. The platforms I have mentioned have excellent features with the best price tag.
- Constant Contact – Superlative Email Marketing System for Freshman
Constant Contact is the prime and trending email marketing platform across the world. It is a newcomer-friendly tool. You will know how to handle your email lists, templates, marketing calendar, and much more in one stretch.
Every account has an access to unrestricted emails, trouble-free tracking and reporting, embedded social media sharing tools, complimentary image library, and Facebook ads eCommerce integration.
Moreover, its Email Plus accounts comprise of influencing features such as drip campaigns, surveys polls, and subject line A/B testing for sending targeted emails to capitalize on your open rate.
Constant Contact provides excellent customer support with accessibility to calls, live chat, community support, and a huge library of beneficial resources.
- Drip – Dominant Email Marketing Platform for eCommerce.
Drip is an advanced enterprise email marketing platform, particularly for eCommerce. It has a broad range of tools for painless marketing automation, sales funnels, and customization.
The highlighting aspect of Drip is that it provides easy integration with all the popular CMS counting WooCommerce and WordPress. This makes it easy for you to add pop-ups or sign up forms for your website and grab many leads.
This is just not enough about Drip. There is more -A plus point goes to Drip’s Campaign Monitor(brilliant marketing automation tool), smart email segmentation, split testing features, and a visual workflow creator.
Support features of Drip include webinars, live chat support, comprehensive courses, free guides, documentation, and automation training
The eCommerce revenue acknowledgment option will display the precise revenue amount from your every email marketing campaign. Lately, the SMS notification feature is inserted in all plans.
Drip offers 14 days free trial, and the paid plan starts with $49 / month including all the features.
- SendinBlue – Preeminent Email marketing Platform with SMS Marketing
SendinBlue is an absolute SMS and email marketing platform. Drag and drop editor makes it exceptionally convenient to use software with brilliant tools to build stunning and highly engaging emails.
You don’t need any kind of prior experience in email marketing to be Pro with SendinBlue. You can send transactional emails, craft automatic follow –up email workflows, and do user segmentation. Also, you can choose the right time to send bulk emails. SendinBlue provides a specific SMTP bulk email marketing service for automated real-time emails.
You can send free 300 emails every day to your audience with SendinBlue branding. The paid plan begins with $25 per month for Lite excluding the SMS plan.
- Mailchimp – Best Email marketing platform for Hobbyist
Mailchimp is the most admired email marketing tool for their eternal free email marketing service. Drag-and-drop email engineer, contact segmentation, autoresponders, and straightforward analysis are the major things to look out for.
You can arrange delivery times based on timezones, and setup segmenting according to geolocation. Simple integration accessibility with Shopify, WordPress, and Magento is also available.
However, the Mailchimp platform has no advanced features. And the support system is quite slow and restricted, particularly if you compare it with Constant Contact.
You can send a maximum of 12,000 emails to 2,000 subscribers free of cost for forever. But then this free plan doesn’t consist of features such as multi-variate testing, send-time optimization, advanced segmentation, etc.
A paid plan begins with $10/month for a maximum of 500 subscribers. For unlimited users and features like comparative reporting, advanced audience segmentation, and multivariate testing, you should go for a $299 / month plan
- AWeber – Leading Marketing Platform for A/B Testing.
AWeber is an ancient and famous email marketing service provider. This software is the best fit for small and medium-sized businesses. Kicking off with AWeber is an uncomplicated process. It connects impeccably to the majority of CMS along with WordPress.
You have access to ready to run HTML email templates, autoresponders, list management a/b testing, and tracking with meticulous insights. Further commanding email marketing features are subscriber segmentation based on a tag, AMP emails, and automated RSS-to-email.
Support features consist of live chat, phone calls, webinars, and a huge library of tutorials and how-to.
AWeber provides a free plan for a maximum of 500 subscribers. And the paid plan starts from $19/month.
Exciting Tip – You can Get Furthermore Email Subscribers, Rapidly
You can certainly get more email subscribers with OptinMonster. It is a prevailing conversion optimization tool to convert quitting website visitors into email subscribers and sales.
OptinMonster faultlessly integrates with all the top email marketing platforms. That is the reason why OptinMonster is engaged with brands like Experian, TripAdvisor, Pinterest, McAfee, etc.
Apart from OptinMonster, you can use the following result proven tools to nurture your email marketing strategy-
But How to Make Sure Your Marketing Emails are Getting Delivered?
- You Should have a Business Email Address
The algorithm of email platforms such as Outlook, Gmail, and others have a spammy attitude. Don’t use a general Gmail or Hotmail for your marketing campaigns. A professional Business Email Address ensures a higher email deliverability rate.
- User Segmentation is Essential
It is crucial to do user segmentation based on interest. An email marketing platform such as Constant Contact enables you to simply divide your subscribers into custom segments. Personalize emails to target users’ can turn your email marketing campaign with the maximum open rate.
FAQs for Email Marketing Platform
I have highlighted all the essential aspects of the email marketing platform for you. However, below mentioned queries and explanations will give you a more crystal clear picture.
- Which is the best free email marketing platform?
MailChimp and MailerLite provide free email marketing plans. However, SendinBlue can be the best choice for you since it does not have any restrictions for several subscribers.
- How much does it cost for executing an email marketing campaign?
The cost of your email marketing campaign depends on the total number of subscribers, emails sent, and your email marketing platform. If you are a start-up or a small business and you are managing the campaign on your own, typically it can cost you approximately $20 to $300 monthly. And if you take the support of marketing agency your costing might get higher than $500
- Does email marketing will help me with SEO?
Well, email marketing doesn’t create any straight impact on SEO, but incidentally, it can help you with website traffic and at times with backlinks. Try WordPress SEO plugins, if you have a WordPress site and want to boost your SEO activities.
- If you are a startup, freelancer, NGO then go for Constant Contact because with the best pricing they provide top-notch support.
- In case you are running an online store, Drip is the right choice for you. They have commanding features like automation and personalization.
- And if you are looking for a robust marketing automation tool with a combination of SMTP bulk emails and SMS messages, pick up SendinBlue right away! They are kind enough to offer you a free plan for forever.